Gluten-free foods are distinctive products for people who want or need a substitute for products made from barley, rye and wheat. Gluten is a protein contained in the grains which, in the leavened dough, gives it a fabric structure. It allows the dough to rise, to have an elastic structure and to keep its shape. However, most people are able to digest this protein when it can cause serious health problems in others. People who cannot easily digest gluten are severely or moderately sensitive to gluten. This condition, called gluten sensitivity or celiac disease, is considered one of the most common food sensitivities today.

The global gluten-free products market is expected to experience substantial growth during the forecast period with an increase in the number of patients with celiac disease as well as other food allergies. In addition, several health benefits and acceptance of food-free foods and special dietary lifestyles are expected to further propel the market expansion. In addition, improving marketing activities, increasing demand from millennials, and improving distribution channels will drive the market growth. In addition, the rapid increase in the number of large retail formats, including specialty stores, pharmacies and convenience stores, is expected to drive demand for gluten-free products. The increase in the number of working women has increased the dependence of customers on ready meals and gluten free ready meals, thus propelling the growth of the global market.

The global gluten-free products market can be segregated on the basis of distribution channel, type and geography. The global market, based on type, is divided into gluten-free pasta, gluten-free baby food, gluten-free convenience foods, and gluten-free bakery products. The global market, by distribution channel, is classified into pharmacies, pharmacies, specialty stores, convenience stores and others.

Regionally, the global gluten-free products market was dominated by Europe and is expected to maintain its supremacy during the forecast period also due to increased marketing activity and demand from millennials as well as modernization of distribution channels in the region. North America and Asia-Pacific are also expected to experience significant demand for gluten-free products in the near future due to increased spending by many small and medium-sized food manufacturing companies in developing countries. In addition, increasing demand for ready meals, changing behavior and purchasing habits of customers, and increasing disposable income are factors that are expected to drive the growth of the regional market.

Some of the players active in the global gluten-free market are Hain Celestial Group, Inc., ConAgra food Inc., Koninklijke Wessanen NV, Kellogg Company, General Mills, Inc., Freedom Foods Group Limited, Mondelez International Inc., Valeo Foods Group Limited, The Kraft Heinz Company and Quinoa Corporation, among others. To quote, in October 2021, Ardent Mills announced that it had acquired all of the business assets of Firebird Artisan Mills, located in North Dakota. It is a gluten-free, pulse grinding and specialty grain business owned by the holding company Agspring. Mergers and Acquisitions are actively used by Ardent Mills to strengthen its product portfolio and capabilities.

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